Everything under one roof
1. Be SEO friendly & responsive
Ensure your website design & development not only exudes your brand, be SEO friendly & responsive for people on the go too.
The first rule of any website… build to be SEO friendly and responsive. By SEO friendly web design, we mean, plan your website development page structure with your organic SEO text in mind.
And as 52% of searches are done on mobile, your website design and structure should also be easy to navigate on mobile, and its elements built responsive for mobile devices.
Now it’s time to start making your website text with organic SEO.
2. Have engaging organic SEO
If you want good organic trafic & search results, make sure your SEO copywriting speaks to Google and the user.
Just writing text that sounds nice will not get you found in Google. Your search engine optimisation base ranking with Google is dependent on well written organic SEO copy. Thus, great website text is written for the user and Google at the same time.
Yes, creating perfect organic SEO copy is challenging, but it is the foundation and most important part of your website. Your organic SEO should be structured right, with the right keywords, and be to the point and engaging for the user.
3. Fresh & consistent brand imagery
Your website photography should be creative and engaging to exude your brand, because after all... Image is everything!
Your users are all pure visual, so there’s nothing is worse for your image than poorly taken photography… it only takes one bad photo to lose a visitor to your site. The photography you use on your website literally represent you, so make them perfect!
Whether you use professional bespoke shot photography, or ?nely chosen stock photos, they should evoke the right feel, be of high quality, and moreover, be consistent.
4. Get with the times… video is in!
If you want to be noticed, shared more, have improved CRO & revenue then video production is essential.
Conversion rate optimisation (CRO), is the rate your website visitors turn into customers, and obviously the ultimate mission of any website. Of all online content, video is by far the most engaging and memorable, if you want to increase conversion and exposure then video is the only way to go.
Currently, 81% of businesses use video as a marketing tool, and 75% of all video plays are on mobile devices. So having video for your online marketing really is essential in today’s digital frenzy. For serious 2020 video statistics read this post by Biteable
5. Good news goes a long way
Don’t fall behind... consistent catchy news with niche SEO copy will always boost your website traffic.
Just making great organic SEO website text isn’t enough. Yes it will give you an initial base ranking with Google, but like an abandoned house, these rankings will deteriorate and fall down over time if you don’t keep moving with Google.
Google loves new & fresh content. Creating continuous news articles not only makes your company look professional, it boosts Google rankings, gives you the chance to add ‘niche SEO’ content to your website that you couldn’t do in your organic SEO, and it’s just plain smart to share news direct to your social media.
6. Now let the people do the work
Push your social media optimisation (SMO) with strong creative content and engage with all the people on the go.
Your social media optimisation (SMO), is essential to survive & thrive in In todays vast sea of digital madness. It’s important to be consistent with posting so you’ll sink into peoples minds, to post to multiple social channles for good coverage.
There are currently 3.5 billion people using social media, so make sure you have a strong social media campaign in place and keep up with it. But most importantly, post catchy and engaging content, especially ‘professionally’ made video content! One final rule… if you don‘t have the time to do your SMO campaign, get a professional to handle it.
If you follow this basic path to success, you’ll be on the right path to good CRO.