The path to good SEO
Phase 1: Knowledge is key
SEO research comes first
Our Brighton SEO optimisation services first research your competitors’ websites to see how they generate traffic, their online marketing path and SMO (Social media optimization) campaign.
Based on your competitors, we look to see how an SEO campaign can help your business and advise an online marketing path that best suits your brand, overall traffic and SEO results.
Then keywords & audience
Next, we research you best target audiences that will bring the most traffic and list search terms to target them, also looking at the structure and elements of your website.
Our Brighton SEO optimisation services review your current website pages, ensuring the new organic SEO will be most effective, adding new pages and fixing any necessary technical issues
Now make a great plan
The type, amount and structure of organic content is crucial. So, after researching your competition and making a strategy, it’s now time to determine what content needs to be created for the best possible organic SEO results.
Planning ahead is essential, at this stage we’ll work close with you to plan all content your website will need for successful search engine optimization.
Phase 2: Strengthen your roots
Recreate existing SEO text
If you already have existing website text this is great, it helps us do our job. We’ll use this to create all new optimised SEO text that’s engaging, whilst still keeping the tone and feel of your brand.
Then keywords & audience
Based on your competitors and marketplace, we’ll create new pages for broader search traf?c and fresh and engaging organic SEO text with keywords chosen for your target audience
SEO Technical improvements
We’ll thoroughly review your current website, upgrade and fix any technical issues revealed that impede SEO or lower Google rankings, getting your website up to speed.
Meta text changes
Most meta titles and descriptions will need to be re-written. We’ll ensure all new meta changes are relevant to the new pages and content for good search results.
Internal link structure
The framework of your website will be reviewed to ensure the internal linking structure is optimal for Google crawling, with keyword friendly links throughout the site.
Google and business listings
We ensure all Google services such as webmaster tools and analytics are set up, and list your site on any beneficial Google business listings.
Phase 3: Shoot for the stars
It’s wise to plan ahead
Advertising one thing at a time can be laborious and lead to brand inconsistency. We take the time to understand your vision, to create a creative campaign that signifies and exudes your brand identity.
Ongoing Wiredfresh marketing & SMO campaigns ensure a consistent brand representation throughout the longevity of your marketing campaign and business. But moreover, less distraction so you can focus on running your business.
And make great content
With design, development, SEO and complete visual media services under one roof, the bene?ts with Wiredfresh are obvious.
Image is everything! We provide complete visual media services at cost effective rates to ensure your online image impressive and consistent. From bespoke design and photo shoots, to 360 tours and of course the most engaging media of all.. video production.
Then drive your campaign
Brand consistency is the key to any marketing campaign. We plan ahead with you to formulate a campaign that truly reflects your companies’ vision and goals. Preparing branded media and design well in advance.
We’ll create a campaign that speaks to your target audience with great visual media, well written copy and catchy headlines, along with great niche SEO copy that brings much needed additional ranking, exposure, traf?c and revenue.